Be Inky: Learn how Inkandescent® PR + Publishing Co. can promote you and your organization

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Hello and welcome to Inkandescent PR + Publishing Co. I’m Hope Katz Gibbs, founder of the firm that I established in 2008. We focus on Women, Wellness, Kids, Authors and Entrepreneurs. We make it our mission to bring their big ideas to life. From building stunning websites to producing podcasts and video shows, and more, we are your PR and marketing partners that will help supersize your small business. Check out our client’s testimonials below. And scroll down for details on how you can BeInkandescent!

Click here to Meet our Team!

Looking for PR for you and your organization? Here are 8 Affordable Ways to Be Inkandescent®

1. Be an Inkandescent Subscriber: At no cost to you, we will send you our Monday Morning Magic weekly newsletter, which will land in your inbox and help you start the week off right! Please send us a note with your email address, and we’ll add you to our mailing list.

2. Be an Inkandescent Member: For $20/month (or a one-time payment of $200/year), members have access to all of our classes online from movement to mindfulness, lunch & learn and workshops, and so much more. You get discounts on all of our in-person classes — and get additional discounts on one-on-one coaching sessions ranging from fitness to nutrition, and life coaching, too. Click here to send an email saying you’d like to sign up for a year — receive a free Inkandescent® t-shirt!

3. Be an Inkandescent Author: If you are determined to write a book, but don’t know quite where to begin — we are here to help! For $1,000/month with a 1-year contract, we will help you write, edit, design, and promote your book! See our 8-steps approach to get you started. Click here to meet our authors who have Books in the Works — and those we are thrilled to be promoting. through Inkandescent Publishing. Click here to download the pdf.

 4. Be an Inkandescent Teacher or Coach: For $1,500/year (or $150/month payment plan),we will build you a website within one of our popular websites, a video and podcast interview, and promote your goodies and services — our teachers get promoted and booked to teach classes at our growing number of venues and events where you’ll earn income. Each teacher gets a page on our website, and we shoot an introductory video to introduce you to our network. We create videos of your classes cataloged on our website for our members to watch at their convenience. For each view, you earn additional revenue. Meet our coaches here.

5. Be an Advertiser: For $1,500/year (or $150/month payment plan), you and your business are promoted on all of our Inkandescent websites: Inkandescent.tv and InkandescentRadio.com, Inkandescent Women magazine, BeInkandescent Health & Wellness magazine, and of course as one of our Books in the Works on InkandescentPublishing.com. You’ll also be promoted regularly on our social media pages where we have more than 40,000 connections, and in our weekly Monday Morning Magic newsletter. Don’t miss out on the power of repeat marketing — contact us for details.

6. Be a Podcast Host and TV Star: Starting at $1000 for one show/month. If you are looking to increase your visibility in the powerful world of podcasts and YouTube videos, we are here to help. From setting up the show, producing it as a podcast and video, and promoting it on social media, and making sure the show is also available on iTunes, Spotify, and iHeart Radio — our one-stop service ensures your voice will be heard on the airways and seen on screens around the country. Click here to download the contract.

7. Be powered by an Inkandescent website: Since 2008, the Inkandescent team has designed, programmed, managed and maintained websites for hundreds of small businesses. See some of our most recent additions here: inkandescent.us/websites. All-inclusive websites start at $5000.

8. Be part of our Inkandescent family: Reach out and inquire how to become part of this exciting organization as a client: 703-346-6975. Packages start at $2500/month for 10 hours of PR, marketing, and coaching assistance. We look forward to connecting with you! — Hope Gibbs, founder, Inkandescent® PR & Publishing Inc.

Hope Katz Gibbs, founder, Inkandescent® PR + Publishing Co.

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Client Testimonials

Angela C. Sontheimer, Managing Director, The Lincoln Leadership Institute at Gettysburg: Inkandescent PR was just what the doctor ordered for our company. It is refreshing to work with an organization that is honestly as excited as we are about our business. We were very impressed with her ability to not only take creativity to a new level but also to truly understand the nature of what we do. She embodies both the personal and professional skills to be able to passionately promote us. Hiring her was one of the better business decisions we’ve made since the inception of our firm.

Ann Monday, Superintendent, City of Fairfax Schools: Hope Katz Gibbs is a highly responsive and exceptionally intelligent communications specialist. In this capacity for the City of Fairfax Schools, she has produced the award-winning newsletter, Close-Up since 2002. Through them, she has increased public awareness and understanding of various issues by presenting educational topics in clear language with interesting and authentic examples. Our newsletter helps inform our diverse community about our schools and has promoted public support for them. We are thrilled about the response we’ve gotten to the website Inkandescent PR built for us. It explains what students need to do to get their GED, and it sends the message that it takes guts to go back to school as an adult to get your high school credential. It’s just what we were hoping for.

Barbara Mitchell, co-author, The Essential HR Handbook: Hope and her team are a delight to work with. She is extremely creative and is always challenging us to consider new ideas and to move beyond where we would have gone on our own! She is responsive, deadline-oriented, and constantly exceeds my expectations of the role of a publicist. I highly recommend Hope to anyone thinking of moving their business beyond where they are today — she has the ideas to help you get there. — www.theessentialhrhandbook.com

Brook Edinger, founder, Edinger Associates: We value Hope’s thoughtful assistance and advice. She finds great ways to help us let people know about our business and experience and makes us look a lot better than we could ourselves. It’s a pleasure to work with her and her team

Chefs Kim and Edgar Alvarez, owners, Avenida Restaurant: We couldn’t be happier with the logo and website that Inkandescent PR designed for our restaurant, Avenida. Designer and illustrator Michael Gibbs did a fabulous job creating an icon for us, which captures the essence of our Guatemalan roots. It is clever, colorful, and has a tiny bit of whimsy. Our website is not only beautiful, but it is incredibly functional and useful. Our customers tell us that they regularly go there for information about our menu and specials. We couldn’t have hoped for more.

Chef Stephen Sands, owner, Culinaria Cooking School: When we began our business my partner Pete Snaith and I wanted to work with a PR firm where the owner was aware of the markets in our area, and someone was available to meet with us in person when issues arose. When we connected with Hope Katz Gibbs of Inkandescent PR, she immediately aided us in planning and developing a marketing strategy and PR plan. Hope and her tea have been an invaluable asset—but more than that, she has become a wonderful friend. She has incredible enthusiasm for our cooking school has kept us on track and helped us to grow our business. Hope is wonderful to work with, extremely gifted at her craft, and an excellent resource for marketing and public relations. We gained more in six months under Hope’s guidance than we have in the past three years.

Chris Carbone, director, Social Technologies: As soon as we hired Hope to run our communications division, she was able to forge relationships with members of the media for our company from the first day we hired her. From reporters at trade publications to TV producers at national morning shows, she had them hooked on our company’s concept and content. Most importantly, she was able to translate our research—which was sometimes abstract and technical in nature—into news that journalists wanted to cover. It didn’t take long until those reporters were regularly calling us, rather than the other way around.

Courtney Scott, manager, La Strada Restaurant: Hope and her team are wonderful to work with. She is always coming up with new and refreshing ideas, and she is extremely well connected in this big town. If you need to get the word out, she’s your woman.

Dr. John Jones, owner, and medical director, Simplicity Urgent Care: When my partner Dr. John Maguire and I decided we wanted to open an urgent care center, we knew we needed PR and marketing help. Medical school teaches you how to take care of patients but not how to start a business. We realized quite rapidly that we had no idea how to spread the word about our vision of providing a new type of care. After a crash course in marketing, we discovered that we needed the specialization of an in-house marketing department, but our business wasn’t of a size in which we could afford it. Enter Hope Gibbs from Inkandescent Public Relations. In one short meeting with Hope, we realized that she had the expertise and infrastructure in place to provide us with an in-house marketing department at a fraction of the cost. She understood that we were on a fixed budget and helped us plan what was the most efficient use of our (limited) marketing dollars. We felt very comfortable from the first meeting that Hope got what it meant to be an entrepreneur and tailored the marketing plan to us. She helped us acquire editorial space in local newspapers, coordinate ad space in other newspapers, create an e-newsletter, and organize a grand opening through the Chamber of Commerce. We have been thrilled with the advice and hard work Hope has provided us on our fledgling business. We look forward to Hope continuing to help us spread the word of urgent care in Washington, DC.

Dr. John Maguire, owner, Simplicity Urgent Care: Hope Katz Gibbs and her team at the Inkandescent PR + Publishing Co. have been a tremendous asset in helping us to grow Simplicity Urgent Care, the acute care clinic that I opened with my business partner, Dr. John Jones. She thinks outside the box and is always three steps ahead. Her passion and enthusiasm for her work are pervasive. Additionally, she has been very sensitive to our issues that exist as a ‘start-up’ including cash flow, busy schedules, facility plumbing problems, and all of the stressors that exist for a new business. The bottom line, is she is great! Our business has not stopped growing since the day we opened.

Gio Van Remortel, futurist: Hope is one of the most talented people I have worked with. She has a great ability to translate technical material and make it clear and compelling to the outside world. She is also a natural people person who can build relationships almost seamlessly. Hope is very good at what she does. Our success is a testament to her capabilities.

Janice Miller, chairman, City of Fairfax School Board: I am honored to recognize the service of Hope Katz Gibbs to the City of Fairfax Schools. Hope began working for the City Schools in 2002. She joined then-Superintendent George Staff and other staff and School Board members in their efforts to get community support for the renovations of Lanier Middle School and Fairfax High School. Hope developed a City Schools Newsmagazine, CloseUp, which was sent bi-monthly to 14,000 residents and businesses in the City. CloseUp received six awards for writing and design from the National School Publications Association. This quality publication, along with other outreach to the community, is credited with leading to the passage of the 2004 School Bond referendum with 81% of voters supporting funding the renovations of our schools. Hope continued to provide information to the community about our schools through CloseUp. When the School Board had to cut its budget in 2009, she transitioned from a print magazine that was mailed out to its current online format. Hope also was responsible for the creation of a more dynamic and interesting City School Website. She has been a strong promoter of our schools and helped our Board and staff be effective communicators through changing times in public education.

John Hasenberg, MorganStanley SmithBarney, The Hasenberg Hartsock Group: Hope Gibbs of the Inkandescent PR + Publishing Co. is an enthusiastic and creative public relations guru whose insights improved the image of our website and newsletter. She has great ideas for getting your message out to the world and increasing your visibility in the marketplace. She is accessible at all times, very responsive, and has an extremely quick turnaround. My partners and I feel that Hope has added great value to our firm.

Jennifer Smith, owner, Smith Fairfield Events: I had the pleasure of working with Hope Katz Gibbs on the Dare to Dream Gala for the Networking for Teaching Entrepreneurship (NFTE). Hope was highly organized, knew how to strategically position the client, and really generated an incredible “buzz” for the event. That’s not an easy thing to do in today’s saturated media marketplace. It is her dedication and heartfelt passion for helping others that make her truly stand out among the rest. She’s the definition of giving 110 percent. Hope is truly an amazing woman.

Linda Rahal, attorney, and owner, Trow & Rahal, PC: Hope Gibbs of Inkandescent PR is an enthusiastic and creative public relations guru whose insights improved the image of our website and newsletter. She has great ideas for getting your message out to the world and increasing your visibility in the marketplace. She is accessible at all times, very responsive, and has an extremely quick turnaround. We feel that Hope has added great value to our firm.

Perry Pidgeon Hooks, owner, Hooks Book Events: Hope Katz Gibbs was an answer to our entrepreneurial prayers! She fell out of the sky at a book event in early December, and within one week we had a partnership. By January, the day before a big article came out about us in The Washington Post Magazine, she and her team helped us launch a brand new website that gave us the corporate identity we were looking for. Soon after, we sold an event off of our new site that paid for our initial investment. Hope is full of new ideas and energy. She is a fierce defender for her clients and works tirelessly on their behalf.

Peter Noonan, assistant superintendent, Fairfax County Public Schools: I have had the opportunity of working with Hope Gibbs since 2002. She has a tremendous ability to interpret and understand what others are trying to communicate. Her creative imagination goes beyond the customary standards in developing and promoting information. In addition to her strong work ethic, she brings conviction and passion to her commitments. I highly recommend her services.

Roxanne Rukowicz Ladd, founder, Behind the Scenes Events: The Inkandescent PR + Publishing Co. has proven itself an indispensable partner in helping me to grow my firm. Not only are Hope Katz Gibbs and her team experts in their field, but they have also distinguished themselves through the highly personalized approach they take to marketing and PR outreach. Their team is excited about the work we do at Behind the Scenes, and our success is very much a priority for them. Inkandescent PR is creative, innovative, hard-working and fun, and a wonderful complement to our team.

Scott Cohen, CFO, Golden & Cohen: Our PR consultant Hope Katz Gibbs has done great things for us getting us in publications, getting us quoted, and re-vamping our website. She is truly excellent at what she does. She and her team coordinated the DC Health Summit for us and made that an event that exceeded our expectations. She is worth every penny.

Sharon Armstrong and Barbara Mitchell, co-authors, The Essential HR Handbook: The best business decision I made this year was to call Hope Katz Gibbs and her Inkandescent PR + Publishing Co. She listened, asked relevant questions, then offered expert guidance that reflects her wealth of knowledge about PR. She offered invaluable recommendations to help my co-author and me get the word out about our new book and my consulting practice. Her work for us has resulted in increased book sales and more referrals for my business. Hope is creative, practical, and a delight to work with. She has terrific writing skills and incredible insights into an industry I knew nothing about. We couldn’t have done it without her.

Alice Waagen, Ph.D., President, Workforce Learning: Hope Katz Gibbs and her firm have been an invaluable asset to my business. Before I started working with Hope, my marketing and PR efforts consisted of a lot of disjointed activities. I now have a coordinated plan that includes a new website, a bi-monthly newsletter, and press mentions. I am proud to say that I am viewed as a credible, reliable source. Hope has boundless energy and enthusiasm for her work and has helped me accomplish in six months what I have not been able to do in five years.